Episode 7 Hot Sauce Marketing Challenge

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    How Melbourne Renovation Company SkyRockets Growth In 3 Short Years | Episode 7 Hotsauce Marketing Challenge

    Welcome to another captivating episode of the Hotsauce Marketing Challenge! This time, we sit down with Blair, the proud owner of Hudson Building Co, a Melbourne Renovation Company which has grown exponentially and is dominating the industry in just three short years.

    Blair, like most builders starting their own business, relied heavily on word of mouth and referrals from his network of builders to secure projects. Unhappy with the consistency of work coming through and the stress that came with it, Blair took it upon himself to find new ways to win work.

    Leveraging the power of social media and the web, Blair was able to expose his business to new customers who were interested in his services.

    With his pipeline slowly filling and more projects booked into his calendar, Blair then dedicated his time to streamlining other parts of his business. He utilised software and apps to help with bookkeeping, job scheduling and tracking, team management, and quoting.

    Pleased with how things were running, Blair looked at how he’d be able to take his business to the next level. Blair appointed Marketing Lab to help automate the lead generation side of his business, so he could focus on prospecting customers and securing new projects.

    In this first three months, we helped Blair was able to secure 112 high-quality leads through a range of different marketing campaigns running on Facebook and Instagram. Blair now has the
    security of knowing he has ongoing work, the ability to pick and choose the projects he wants and in the areas he’s happy to travel to.

    Fast forward three short years, Blair has now grown his business into a successful renovation company, where he manages a team of 5. Blair has since moved away from being full-time on the tools, and has stepped into more of a mangers role.

    Watch the full episode below, where Blair details his journey from start to finish, and what his future plans are for one of Melbourne’s fastest growing renovation companies.

    Episode Recap:

    Smart Hiring, Strategic Growth:
    Blair spills the beans on his secret sauce for building a successful renovation company – a strategic approach to hiring. Discover the key insights that helped him assemble a team of 5 dedicated tradesmen that plays a pivotal role in being able to to deliver high-quality work on time.

    Social Media Secrets Unveiled:

    In this episode, Blair shares how he harnessed the power of social media to not only gain exposure but to win new projects and establish a formidable online presence. Get ready to take notes as he breaks down the strategies that turned his social media presence into a powerful business asset.

    Utilising Tech And Applications To Streamline Processes:
    Blair reveals the tools and applications he uses to streamline processes within his business. From job scheduling and tracking to invoicing and quoting, learn how technology has become a cornerstone in Blair’s recipe for operational efficiency.

    Lead Generation Revolution:

    Say goodbye to reliance on word of mouth – Blair walks us through his journey from traditional methods to a lead generation system that operates day and night, bringing in high-quality leads. Learn how Blair now has the luxury of selecting the type of work he wants.


    Blair’s success story is a masterclass in strategic planning, tech integration, and adapting to the evolving landscape of the renovation industry. Whether you’re already in the business or aspiring to be, this episode is a goldmine of insights that will transform the way you approach business growth.

    Don’t miss out on the full episode – watch it now and join us in revolutionising renovations with Blair on the Hotsauce Marketing Challenge!

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    Marketing Lab Blog is updated weekly with fresh new material, to help your business stay ahead of the curve.