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We Deliver Results.

Digital marketing is all about performance. Our clients trust us to grow and scale their brands through tailored digital marketing strategies.
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How Techni Waterjet Generated $86M In Revenue, In Under 5 Years

Selling their machinery into profitable, niche specific markets, using an omni-channel marketing campaign.
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Koenig Laser Increases Sales From $500K to $2.5M Per Year, In 24 Months

See how this laser machine company leveraged a new website build, and AI driven marketing to 5X their yearly sales.
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Melbourne Bathroom Renovation Company Generates 300% Growth In Two Years

Learn how we were able to take this bathroom company from completing 30 bathrooms, to over 2000, in two short years.
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Melbourne 3D Printer Company Goes From Startup To Market Leader

Learn the campaign responsible for selling $1M+ printers to the likes of Boeings, Dihatsu and Ford
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Your Local Digital Agency Since 2007.

We’re a team of passionate marketers who are dedicated to helping businesses thrive online. As a full
service Digital Marketing Agency, we act as an extension of your team, delivering expert PPC, SEO, Web Design, and CRO solutions across Australia.

Unlike other marketing agencies, we take the time to understand your business, audience (and their problems), and goals to piece together tailored marketing strategies that will outperform your competition, generate a healthy ROI, and grow your brand.

Whether launching a new product or scaling your brand, we’re here to support you transparently every step of the way.

Give us a call, we’d love to chat.

Digital Marketing Agency Melbourne
Digital Marketing Agency Melbourne
Digital Marketing Agency Melbourne
Our Trophy Wall

Conquered 43+ Industries

Construction
Construction
Heavy Machinery Suppliers
Manufacturing & Fabrication

Industrial

Medical & Healthcare
E-Commerce & Retail
Fitness & Wellness
Technology & Electronics
Professional Services
Design & Creative

Our Simple Formula To Convert.

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Research & Plan

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Competitor Research

As a results driven Digital Marketing Agency, we conduct an in depth competitor analysis to uncover who they are, what sets them apart, where and how they market, and the gaps we can exploit.

Customer Profiling

Perform a series of exercises with your sales team will allow us to segment customers based on similarities in terms of demographics, buying behaviours, and purchase patterns.

User Journey

We analyse your current user journey to understand how potential customers interact with your brand and shop for your products & services. We then craft a seamless user journey from start to finish.

Product & Service

We conduct in depth product and service research to understand your unique value, target audience, and market demand. By analysing customer pain points and industry trends, we craft messaging that resonates and positions you as the go to choice.

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Create Powerful Campaigns & Websites

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Web Page Design (UX)

Our marketing and design team will craft dedicated web pages that we can drive traffic to from our marketing campaigns. These pages will position your product or service as the best choice for potential customers.

Ad Creation

Our Ad Specialists craft high-converting ads designed to captivate your audience and drive results. From compelling copy to eye-catching visuals, we tailor every element to maximise engagement and ROI.

Marketing Assets

We develop in-depth marketing assets, including guides, reports, and whitepapers, to educate and engage your audience. These resources position your brand as an authority while nurturing leads through the sales funnel. Our expertly crafted content is designed to inform, build trust, and drive conversions.

Content Strategy

Content is king in todays digital landscape. We’ll devise a plan of the content your customers are searching for and consuming throughout their buying journey, and create the material we need to fill the gaps.

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Advertise To Your Target Audience

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Paid Media Advertising

Our Google Ads specialists will create a highly targeted campaigns that serve ads to those are are actively searching for your product or service on the web.

Social Media Advertising

We run targeted Facebook, Instagram, and Linkedin campaigns to connect your brand with the right audience, drive leads, and conversions.

Search Engine Optimisation

We have green hat strategies that get your brand ranking for the most profitable keywords in your niche, which in turn, will drive highqaulity traffic to your website for free.

Email Marketing

We can help you reignite the revenue flow of your contact list, with email flows that are focused on engaging your audience, building trust, and creating lifetime valued customers.

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Track & Measure The Right Data

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Google Analytics

We setup your Google Analytics account to track and measure all key metrics to measure your campaigns performance. We use this data to make optimisations to your campaign to improve your ROI.

Phone Calls

Our tracking systems monitor inbound calls generated from campaigns, giving you insight to volume, duration, and lead quality. We use this data to locate which campaign are bringing in the calls, and make improvements.

Search Engine Optimisation

We have green hat strategies that get your brand ranking for the most profitable keywords in your niche, which in turn, will drive high quality traffic to your website for free.

Email Marketing

We can help you reignite the revenue flow of your contact list, with email flows that are focused on engaging your audience, building trust, and creating lifetime valued customers.

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Optimise & Improve For Better Results

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A/B Split Testing

We test different ad variations, landing pages, and CTAs to determine what resonates best with your audience. This data-driven approach helps maximise conversions and lower acquisition costs.

Website Conversion Rate

Our tracking systems monitor inbound calls generated from campagins, giving you insight to volume, duration, and lead quality. We use this data to locate which campaign are bringing in the calls, and make improvements.

Ad Creative & Copy

We continuously refine headlines, visuals and messaging based on the feedback of your target audience, until we find a winning ad set that is predictably driving clicks, leads, and sales for your business.

Audience Segmenting

Segmenting your audience and understanding what they want allows you to refine your message, improve your relatively and provide a product or service that aligns with their needs.

We Drive Revenue.

By solving the pain points you’re experiencing.

Website Not Generating Leads Or Sales?

Poor website conversion rate? Our CRO experts will identify and remove the bottlenecks from your site, so you can turn more visitors into paying customers.
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Drive better results from your existing website or e-commerce store.

Google Campaigns Not Generating Positive ROI?

Burning through money on AdWords? Our paid ad experts, will help refine your ads, targeting, and bidding strategies, so you get maximum performance from your campaigns.
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Paid Advertising

Advertise your business to those who are actively looking for your products online.

Website Not Getting Enough Traffic?

Without consistent traffic, you’re missing out on valuable opportunities. Increase your sites visibility, and drive more qualified visitors with custom SEO solutions.
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Search Engine Optimisation

Rank for keywords that attract your ideal customer.

Our Clients

They are a very vital extension of our marketing arm
Vernon Tang
National Marketing Manager
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Mario – AWC
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Blair – Hudson Building Co
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Ann – RBC

Why Partner With
Marketing Lab?

We re a leading digital marketing agency in Melbourne, who specialises in testing new marketing tools, technology, and methodology, to drive growth for our clients. As a result we ve been able to generate $530 million dollars in revenue for businesses across Australia.
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Marketing Lab

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Other Agencies

Learn Digital Marketing.

Our YouTube channel is packed with free, no-fluff education on PPC, web design, audits, and winning marketing strategies

Digital Marketing Ai.

AI in marketing is one of the hottest trends, and as a business owner, you re probably wondering how to leverage it. We saw this shift coming in 2019 and have stayed ahead of the curve, helping clients integrate AI to enhance their marketing efforts. From automation to data-driven decision-making, AI is transforming the game. Watch our video below to see the evolution of AI in marketing—or chat with our experts to explore how it can work for you!
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What Is Digital Marketing?

Digital marketing is all about promoting your business online using platforms like Google, social media, and email. It includes things like SEO (getting found on search engines), paid ads, content creation, and social media marketing.

Unlike traditional marketing, digital marketing lets you track results in real time, target the right audience, and adjust strategies on the fly. Whether you’re looking to drive traffic, generate leads, or increase sales, digital marketing helps businesses connect with customers where they
spend most of their time—online.

Choosing the right digital marketing agency can make or break your business. Choosing the wrong agency, can lead to lots of dollars spent, being led in the wrong direction, stunted growth, and nothing to show for your investment.

The right agency will first understand your business, it’s goals, and recommend a plan based on your marketing budget. From their, the right marketing material,
campaigns, and advertising will be created to promote your product or services to the right customers. Strategies are reguarly refined and optimised for better ROI, which is
where businesses usually see the most growth with agencies.

Great agencies will be able to get your business to predictable grow year on year, with great marketing tactics and fresh new ideas.

Partnering with the right digital marketing agnecy is important for the success of your business, pick with caution, and do your homework before you sign on the dotted line.

Whether PPC, SEO, or social media advertising is “better” depends on your business goals. PPC is great for generating fast, targeted traffic and leads, especially if you’re looking for immediate results. SEO is a long-term strategy focused on improving your organic rankings and driving consistent traffic over time. Social media advertising helps build brand awareness, engage audiences, and retarget users across platforms like Facebook, Instagram, and LinkedIn. In many cases, the most effective approach combines all three, creating a balanced digital marketing strategy tailored to your goals and budget.

Whether PPC, SEO, or social media advertising is “better” depends on your business goals. PPC is great for generating fast, targeted traffic and leads, especially if you’re looking for immediate results. SEO is a long-term strategy focused on improving your organic rankings and driving consistent traffic over time. Social media advertising helps build brand awareness, engage audiences, and retarget users across platforms like Facebook, Instagram, and LinkedIn. In many cases, the most effective approach combines all three, creating a balanced digital marketing strategy tailored to your goals and budget.

Digital marketing can be a game-changer for B2B businesses by helping you attract, nurture, and convert high-quality leads. By putting your business in front of those who require your product or service, through targeted strategies like SEO and PPC, you can reach decision makers who want to engage with your business. Deploying a well-thought out marketing campaign, can act like a lead generation system that runs day and night for your business, so you won t need to worry about where your next customer is going to come from. Many B2B businesses invest in marketing strategies, along with a CRM system to help them automate the lead tracking and follow up process. Ultimately, digital marketing when implemented correctly, can help your B2B business scale and grow at speed.

Digital marketing is essential for growing an e-commerce business. It helps drive qualified traffic to your online store through strategies like Google Ads, SEO, and social media campaigns. With tools like retargeting and email automation, you can recover abandoned carts and nurture customers through the buying journey. It also improves product visibility, builds brand loyalty, and gives you data- driven insights to continuously optimise for conversions. Whether you’re scaling up or launching new products, digital marketing helps turn clicks into consistent sales.

Whether PPC, SEO, or social media advertising is “better” depends on your business goals. PPC is great for generating fast, targeted traffic and leads, especially if you’re looking for immediate results. SEO is a long-term strategy focused on improving your organic rankings and driving consistent traffic over time. Social media advertising helps build brand awareness, engage audiences, and retarget users across platforms like Facebook, Instagram, and LinkedIn. In many cases, the most effective approach combines all three, creating a balanced digital marketing strategy tailored to your goals and budget.

A digital marketing agency helps businesses grow online by creating and managing marketing strategies across various digital channels. A great agency doesn t just run ads – it creates campaigns based on research, data, and your companies goals to achieve a desired result.

Some of the common services we provide as an agency are Ad Creation, Copywriting, Campaign Creation, Marketing Funnel Creation, Web Design, Web Development, Data Analysis, Conversion Rate Optimisation, Data Tracking, Ux and Ui, and more.

Digital marketing improves lead generation in four key ways:

1. Increasing Lead Volume

By running digital marketing campaigns such as SEO, PPC and Social Media Ads, you can drive more targeted traffic to your website, bringing in more enquiries for your
business.

2. Lowering Lead Costs

Data-driven targeting and optimisation ensure you spend less per lead while increasing conversions

3. Increasing Lead Quality

4. Advanced audience segmentation filters out unqualified traffic, bringing in leads that are more likely to convert

5. Automating Lead Generation

– Email automation, chatbots, and CRM integrations streamline lead nurturing, so you capture and follow up with prospects effortlessly.

The cost to hire a digital marketing agency can vary depending on your goals, the services you need, and the size of your business. Some agencies offer starter packages from around $1,000-$3,000 per month, while more comprehensive strategies involving SEO, PPC, content, and social media can range from $5,000 to $20,000+ monthly. Project-based pricing and hourly consulting are also common. Ultimately, it’s about the value-you’re investing in strategy, execution, and results that generate a return on your marketing spend.

Absolutely! You can hire a digital marketing agency from anywhere in the country-or even internationally. With the right communication tools, video calls, and project management platforms, geography is no longer a barrier to great marketing. What matters most is finding an agency that understands your business, has a proven track record, and aligns with your goals. Many businesses actually benefit from fresh, outside perspectives and access to specialist talent that might not be available locally.

At Marketing Lab, we measure the success of a digital marketing campaign by focusing on the main goal for the business. If it s E-commerce businesses who are wanting to drive more sales, then we measure our campaigns based on sales. If it s a service based business who is looking to generate more leads, then we measure the success of the campaign based on the volume of leads being generated. If the business is looking at generating more phone calls, then we track phone calls from ads. That s not to say we don t measure other campaign performance indicators such as clicks, click-through rates, impressions, and cost per-acquisition, but we are always focused on the main goal at play. We use data to make informed decisions on how to optimise your campaigns, whether that s to improve ad copy, traffic volume, relevancy, or conversion.

The two digital marketing specialists at Marketing Lab, are Sebastian and Nikolas. Sharing over 25 years of marketing
experience, they know a thing or two about running
successful marketing campaigns for businesses.

They take a different approach to most agencies, by spending time at getting to know your business, your
product or service, and your industry.

They work one-on-one with business owners and their
teams to improve their current marketing efforts.

Yes, Marketing Lab proudly provides digital marketing services to businesses Australia-wide. Whether you’re based in Sydney, Melbourne, Brisbane, Perth, Adelaide, or anywhere in between, our team is equipped to work with you remotely. Through regular strategy calls, transparent reporting, and seamless digital collaboration, we make it easy to partner with us-no matter where you’re located. Our goal is to deliver outstanding results, regardless of geography.

We Partner With The Best

Get A Free Account Audit

Let our experts take a look at your ads account and we will tell you exactly what you need to scale and increase performance.
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