Website Design | Website Design Melbourne | Web Design Agency
Full-Service
Web Design And
Development Agency
In Melbourne.
Increase profits significantly with our website design that drives results. From enhancing brand visibility, and boosting sales, to automating your backend operations. Our websites strengthen your overall business function – partner with us today!
Web Design That Drives Business Growth.
We’re your dedicated partner in web design success. Our team of expert designers, content creators,
developers, and marketers collaborates seamlessly, piecing together the puzzle of a fully functional website that aligns with your business goals.
Whether you need a lead generation website to secure high-paying clients or an e-commerce website to boost product sales, we’re well-versed in utilising the latest technologies, including WordPress, CS-Cart, and Shopify.
With over 13 years of experience and 183 successful websites, we engineer our web design services to meet the unique needs of every business. No templates, no themes—each website is custom-built to set you apart from competition.
Beat the Competition with Professional Web Design
The Winning Formula for Creating a Conversion Machine
As a full-service web design agency, we help your business perfect every element of what we call the ‘Winning Website Formula’—a strategic blend of design, functionality, and user experience that sets you apart from the competition and drives measurable results.
Through research, ideation, and prototyping, we develop UX and wireframe designs that map out the flow of your website. Our goal is to anticipate user interactions and create intuitive pathways, ensuring visitors can find exactly what they need with minimal steps and time.
We believe your website copy should act as salesmanship in print. Tailored to your target audience, our copy positions your product as the superior solution to their problems. Additionally, we incorporate specific keywords to enhance ranking while adhering to Google guidelines for optimal crawling and visibility.
We create high-fidelity designs that are fully responsive across all devices and screen sizes, ensuring an exceptional user experience for everyone. With over 50% of web traffic originating from mobile devices, having a responsive design is crucial for engaging and retaining your audience.
We fine-tune your website for top SEO rankings to maximise visibility, helping you attract high-value users. This enhanced visibility translates into more visits, better engagement, and ultimately, increased leads and sales.
We integrate essential lead generation tools into your website, including lead forms, downloadable assets, RFQ systems, and calculators, to effectively convert visitors into valuable leads, quotes, and inquiries.
For businesses looking to sell products directly to consumers, we design robust webstores that enhance the shopping experience. Our e-commerce functionality includes user-friendly navigation, secure payment gateways, and optimised checkout processes, empowering your customers to shop with confidence and ease.
We implement automated inventory management systems that integrate seamlessly with your webstore, providing real-time updates on stock levels. This automation ensures you never miss a sale due to stockouts while minimising excess inventory. With efficient tracking and management at your fingertips, you can focus on growing your business without the hassle of manual updates.
We integrate your website with a high-performance Content Management System (CMS) that simplifies content management and streamlines your workflow. This allows for quick and easy bulk editing, reducing the time spent on updates. By enhancing your content strategy, we help amplify leads and drive revenue, empowering your business to thrive online.
We equip your store with preferred shipping providers, ensuring your customers receive real-time shipping costs at checkout. Our solutions include smart boxing to optimise shipping efficiency and automate freight processes, streamlining logistics from order placement to delivery. This enhances the customer experience and helps you manage costs effectively.
Chat With Our
Web Design Team Today.
We’re here to provide expert guidance on creating a new website from scratch or redesigning your existing site for improved performance. Let’s grab a coffee – it’s on us!
Web Design Focused on Boosting Sales, Leads, and Revenue Growth.
From e-commerce to lead generation, our web designs are tailored to deliver real business results
Great Web Design Unlocks Game-Changing Benefits for Your Business.
A well-designed website empowers your business to thrive both now and in the
future, opening doors to new opportunities that fuel continuous growth and
success
Increase Brand
Visibility
A professionally designed website puts your brand front and center, making it easier for
potential customers to discover your business and recognise your presence in the market.
Skyrocket Sales
Our web design services are focused on creating highconverting websites that help
you turn visitors into paying customers, ultimately boosting your revenue.
Improving Marketing ROI
A professionally designed website puts your brand front and center, making it easier for
potential customers to discover your business and recognise your presence in the market.
Secure Better Quality Leads
A professionally designed website puts your brand front and center, making it easier for
potential customers to discover your business and recognise your presence in the market.
Automate Processes
Through our web design solutions, we integrate automation tools that streamline
operations, reducing timeconsuming tasks and allowing you to focus on growing your
business.
Greater Web Exposure
With professional web design, your site becomes more visible across all platforms, giving your business the exposure it needs
to attract new audiences and engage existing customers.
Boost Organic
Traffic
Our SEO-focused web design ensures your site is optimised for search engines, leading to
more organic traffic from highvalue users who are actively searching for your services.
Enhanced User Experience
Our web design prioritises intuitive navigation and userfriendly layouts, ensuring your visitors have a smooth and enjoyable experience, which increases engagement and
reduces bounce rates.
Kickstart Your Journey
We Also Leverage Our Learnings From Conversation Rate Optimisation
By harnessing insights from Conversion Rate Optimisation, we refine
your website to ensure it achieves maximum conversion potential,
even before its official launch.
Kickstart Your Journey
Why Choose Us?
The Power Team That Supercharges Your Marketing Success.
At MarketingLab, we pride ourselves on being a dynamic web design and marketing agency based in Melbourne, Victoria, constantly evolving to stay at the forefront of the industry. Since our inception in 2009, our dedicated team of designers and developers has successfully delivered comprehensive web solutions for over 183 businesses across more than 43 industries. Unlike many agencies that prioritise aesthetics, we place performance at the heart of our website builds, ensuring every design decision drives results.
Our approach is hands-on and collaborative. We engage in on-site meetings and conversations with your team to gain a deep understanding of your business. This dedication allows us to create web designs that not only align with your current goals but also resonate with your future vision.
At the core of our methodology, we focus on performance fundamentals, building a solid foundation upon which we can innovate and grow. Our goal is to make your journey of creating a new website or reimagining your existing one productive, collaborative, and seamless.
If you’re seeking a partner who goes above and beyond the ordinary—one that possesses the expertise to launch a successful website and support its ongoing growth and marketing—then look no further. Book a time to talk with our team today.
Web Design Case Study
Australian Laser Machine Company Generates Additional $2M In Revenue
By harnessing insights from Conversion Rate Optimisation, we refine your website to ensure it achieves maximum conversion potential, even before its official launch.
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Our Web Design Process
A Clear Journey From Ideation To Launch.
At MarketingLab, we believe that a successful web design project hinges on a structured, collaborative process. Our web design process is designed to be transparent, efficient, and tailored to your unique needs. Here’s how we turn your vision into reality:
We kick off with a thorough consultation to understand your goals,
target audience, and brand identity, ensuring we’re aligned from the
start.
Our team crafts a strategic blueprint that outlines the project
timeline, key deliverables, and design concepts tailored to your
business objectives.
We create visually stunning, user-centric designs that prioritise functionality and user experience, ensuring your site stands out while effectively converting visitors.
Our skilled developers bring the design to life, integrating advanced technology and best practices to build a robust, responsive website.
Rigorous testing ensures that every aspect of your site performs flawlessly across all devices and browsers, providing a seamless user experience.
Once everything is perfect, we launch your website and provide the support you need to navigate the new digital landscape.
Post-launch, we remain committed to your success with continuous monitoring, maintenance, and optimization to ensure your website evolves with your business.
Client Reviews
We’re Focused On Results.
Our clients’ feedback speaks for itself. We’re proud to have helped businesses grow
through our web design and marketing expertise. Check out some of the reviews from our Google My Business page to see the impact we’ve made!
5 reviews Read More
I had the pleasure of working with Nik and Sebastian from Marketing Lab for my website design, and I couldn’t be happier with the results. They are a dynamic duo who brought creative and innovative ideas to the table. Their prompt and conpetent approach made the entire process a breeze. I appreciated how easy they were to deal with, always responsive to my questions and ideas. The final product they delivered exceeded my expectations, and Im thrilled with the outcome, I highly recommend Nik and Sebastian for anyone in need of top-notch website design services!
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5 reviews Read More
I have received very professional service over many years from Sebastion and Nickolas. I highly recommend them to anyone requiring a greater understanding of their marketing.
Like
5 reviews Read More
ML has been helping us with our marketing activities for years and have always been a great asset to
us.
We highly recommend their services.
Like
5 reviews Read More
Sebastian at Marketing Lab has been consistently providing information to help us improve our website and marketing strategies. They understand our business and have provided relatable ways to digitally improve our website traffic. We continue to work as a team to take on the never ending challenges of digital marketing.
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Let’s Chat
Get Your Custom Web Design Proposal.
Whether you’re starting from scratch or re-imagining an existing site, we’ll deliver a proposal that outlines exactly what you need to launch or grow your business online.
How we determine pricing:
Website Scope
Websites built from scratch require more time rather than re-imagined existing sites, as we need to discover your brand, target market, sales pitch, and unique selling proposition.
Website Functionality
Depending on whether your website includes e-commerce functionality or lead generation tools, this will shape our pricing. Other features, such as shipping integration and custom applications (calculators, filtering, chatbots), will also influence the overall cost.
Marketing
If you’re seeking ongoing SEO, PPC, Social Marketing, or require marketing material to be created, will impact cost and be integrated into the plan.
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Web Design FAQ’s
At Marketing Lab, functionality and performance are at the core of every website we build. We pour significant time into planning and creating a seamless user experience (UX) that aligns with your business goals. Our process includes regular on-site visits to your business, where we engage with your team to fully understand your operations and customers. We also conduct thorough research to craft UX/UI wireframes that ensure your website flows intuitively, helping users navigate with ease while driving engagement and conversions. This hands-on, personalised approach is what sets us apart from other agencies.
The timeline for a web design project varies depending on its complexity and size. We’ve completed simpler lead generation websites in under 3 months, while larger ecommerce projects with extensive product catalogs—like stores with over 15,000 items—have taken close to 9 months. Typically, we estimate 3-6 months for most projects, but after hosting a detailed discovery session to identify your specific needs and goals, we’ll provide a more accurate project timeline tailored to your website.
We encourage our clients to be highly involved, especially during the initial stages of the project when critical decisions around branding, design, messaging, and functionality are made. After this foundational phase, your input remains essential throughout the design and development process. We ensure that every key decision is approved by you, keeping you in the loop from start to finish, so the final product aligns with your vision.
A well-executed web design can significantly boost your sales through several key factors. First, enhancing user experience improves site flow and navigation, allowing users to find what they’re looking for quickly and easily. Second, a strong design and branding establish a unique identity, fostering connections with users—better connections lead to more sales. Additionally, compelling sales copy effectively showcases your products or services, directly influencing purchasing decisions. Lastly, custom applications such as chatbots, calculators, and advanced filtering features increase user engagement, further driving sales conversions.
MarketingLab has been providing web design services for the past 10 years. Throughout this time, we’ve successfully launched over 183 websites across various industries. Our commitment to staying at the forefront of web design means we continually test and adopt new technologies that can enhance our clients’ online presence and drive better results.
MarketingLab provides a 3-month warranty period post-launch, ensuring that any issues discovered during this time are promptly addressed at no extra cost. Additionally, we offer website maintenance services to keep your site up to date, fast, secure, and well-maintained. To empower our clients, we also supply specific Standard Operating Procedures (SOPs), enabling you to manage ongoing website changes without needing to engage us for general updates.
The majority of the websites we build at MarketingLab are entirely custom, tailored to meet the unique functionalities and requirements of each client. However, in rare instances, we may opt for a template design, primarily when budget considerations are a factor for the client. While templates offer less customisation than custom builds, they can be an excellent starting point for new businesses looking to establish their online presence efficiently.
Absolutely! With over 50% of website traffic coming from mobile and tablet devices, we prioritise creating responsive and functional designs for all screens. Our planning and UX design processes focus heavily on ensuring that the mobile experience is as seamless—if not better—than the desktop version. We also conduct user testing and quality assurance during the development phase to ensure your site is fully optimised and ready for traffic, regardless of the device being used.
We measure the success of a web design through several key indicators. First, we evaluate whether the newly designed website aligns with the client’s goals and vision. Next, we assess if it streamlines specific procedures and processes for the client, enhancing overall efficiency. We also monitor engagement metrics and improvements in search engine rankings. Lastly, we look at lead generation quality and, for e-commerce sites, the increase in sales to determine the overall effectiveness of the design.
MarketingLab has successfully launched websites across 43+ industries. Our diverse portfolio includes consulting firms focused on lead generation, catering equipment e-commerce megastores featuring over 15,000 products, and innovative 3D printing and laser machine companies that require a blend of lead generation and e-commerce functionalities. This broad experience enables us to tailor solutions that meet the unique needs of various sectors effectively. You can check out the industries we’ve marketed in via our homepage.
