Touchscreens Melbourne

Touchscreens Melbourne Generates $795K In Direct Sales

SERVICES PROVIDED

Touchscreens Melbourne, a leading provider of touchscreen technology for businesses.

Overview

Touchscreens Melbourne has become a dominant player in the Australian market, selling cutting-edge touchscreen technology to prominent brands like Palace Cinemas and Pacific National Rails. With strategic online campaigns, the company generated nearly $800,000 in revenue and expanded its offerings by launching a second business to focus on touchscreen rentals.

The Challenge

When Touchscreens Melbourne approached us, they faced a few significant challenges:

Solution

To address these challenges, we implemented a results-driven digital marketing strategy, including:

Google Search Campaigns

We launched targeted Google Search ads to drive traffic from key search terms, brand names, and product names. This ensured the business was highly visible to prospects actively searching for touchscreen solutions in their region.

LinkedIn Ads Campaign

To reach decision-makers in high-value industries such as Medical, Fast Food, and Real Estate, we designed a LinkedIn ad campaign to showcase the benefits of Touchscreens Melbourne’s products. This helped them engage with businesses needing interactive solutions and increased their sales pipeline.

SEO Campaign

We executed a robust SEO campaign focused on ranking for high-intent, high-volume keywords. This effort improved the company's organic search visibility and brought in more visitors with strong buying intent.

Results

Touchscreens Melbourne experienced significant growth, with our digital strategy delivering the following impressive outcomes:

Investment

$41,000

$41,000 invested into Google Ads.

Website Traffic

14,000

Drove 14,000 website visitors, attracting highly-qualified prospects.

Lead Conversion

2.2%

Achieved a 2.2% conversion rate, resulting in 318 purchases with an acquisition cost of $128 per sale.

Sales

$2,500

The average order value per sale was $2,500, consisting of kiosks, digital signage, and planning tables.

Revenue

$795,000

Generated approximately $7,792,000 in revenue.

Return on Ad Spend

19.3X

Achieved an impressive 19.3X return on ad spend.

Expansion

The client expanded by adding a second business to focus on touchscreen rentals, which continues to generate healthy profits.

Conclusion

Through a carefully crafted digital marketing campaign, Touchscreens Melbourne was able to break into major markets and secure deals with high-profile clients like Palace Cinemas and Pacific National Rails. With their ongoing growth and the successful launch of a second business, they continue to thrive and expand their reach in the touchscreen technology space.

Strategy & Planning

Marketing Campaigns

Web Development

CRM & Automation

Touchscreens Melbourne Generates $795K In Direct Sales