Techni Waterjet

Expanding a Global Footprint in Waterjet Cutting Solutions

SERVICES PROVIDED

Techni Waterjet, a leading Waterjet Cutting Machine Manufacturer and Vendor.

Overview

Techni Waterjet is a global player in the waterjet cutting machine industry, supplying advanced cutting solutions to various markets. They wanted to establish a strong presence in the Australian, USA, European, and New Zealand markets, targeting industrial buyers and decision-makers. Through a multi-channel digital marketing strategy, Techni Waterjet achieved significant market expansion and impressive revenue growth.

The Challenge

Techni Waterjet faced several challenges as they sought to scale their operations globally:

Expanding brand presence in competitive international markets.
Reaching and converting highly-qualified prospects in a niche market.
Educating potential buyers over long lead cycles.
Maximizing return on marketing investment while growing revenue in multiple regions.

Solution

Our team developed a robust strategy to help Techni Waterjet successfully penetrate these international markets, focusing on lead generation, brand awareness, and conversion optimisation:

Website Design & Development

We built a comprehensive lead generation website with E-commerce functionality to showcase Techni Waterjet’s cutting-edge machines, value proposition, and technical capabilities.

Google Shopping Campaign

A laser-targeted Google Ads campaign was executed, utilising direct response ads focused on high-commercial intent keywords to capture the attention of prospects ready to invest in waterjet cutting technology.

Remarketing via YouTube and Facebook

To further engage potential buyers, we launched a remarketing campaign using video ads on YouTube and Facebook, allowing Techni Waterjet to stay top-of-mind for prospects who were still in the decision-making process.

Content Strategy

Given the long lead cycle involved in purchasing high-value equipment, we developed a content strategy designed to educate and nurture prospects through blog posts, guides, and case studies. This helped build trust and drive them toward conversion over time.

Results

Throughout our partnership from 2015 to 2023, our marketing efforts delivered outstanding results for Techni Waterjet:

Investment

$415,000

$415,000 invested in Google Ads, YouTube, and Facebook Ads.

Website Traffic

130,265

Generated 130,265 website visitors who fit Techni Waterjet’s ideal customer profile.

Lead Conversion

13%

Converted 13% of those visitors into 9,362 highly qualified leads.

Revenue

With an average close rate of 3%, Techni Waterjet secured 288 sales for their waterjet cutting machines.

Average Order Value

$301,300

Each machine sold was valued at an average of $301,300.

Revenue

$86,774,400

Generated approximately $86,774,400 in revenue.

Return on Ad Spend

192X

Achieved an impressive 192X return on ad spend, turning their $415,000 investment into $86,774,400 in revenue.

Conclusion

By leveraging a targeted multi-channel marketing approach, Techni Waterjet successfully launched their brand into key international markets, generating over $86 million in revenue. The combination of direct response ads, educational content, and video remarketing created a powerful funnel that converted high-quality leads into sales, achieving an incredible 192X return on ad spend.

Strategy & Planning

Marketing Campaigns

Web Development

CRM & Automation

Expanding a Global Footprint in Waterjet Cutting Solutions