Splashes Spa World

Dominating the Australian Spa Market & Exiting with Style

SERVICES PROVIDED

Splashes Spa World, a leading Sydney-based retailer of spas, swim spas, and plunge pools.

Overview

Splashes Spa World made a significant impact in the Australian market, generating over $7.7 million in revenue. Through strategic digital marketing efforts, the company grew to dominate its niche, achieving a 49X return on ad spend. After years of success, the owner was able to retire, having sold the business and solidified its place in the industry.

The Challenge

Before partnering with us, Splashes Spa World faced several challenges in growing its business:

Expanding its presence in a highly competitive spa retail market.
Standing out against larger retailers with bigger budgets.
Driving a steady stream of qualified leads with high buying intent.
Increasing sales of high-ticket items like spas and plunge pools online.

Solution

Our approach focused on leveraging multiple online advertising platforms and crafting a highly targeted digital strategy to drive conversions:

E-commerce Website Design & Development

We developed a sleek, e-commerce-style website that effectively showcased Splashes Spa World’s impressive range of spas, swim spas, and plunge pools. The website helped users easily navigate through products, learn about features, and convert into paying customers.

Google Ads Campaign

We launched a comprehensive Google Search campaign targeting high-intent keywords, product names, and branded terms. By bidding on specific search queries, we ensured the business appeared at the top of relevant searches, driving traffic and sales.

Google Shopping Campaign

We maximised visibility in search results through a Google Shopping campaign, allowing Splashes Spa World’s products to be prominently featured in the top product listings. This helped secure sales from customers actively seeking spa-related products.

Facebook & YouTube Video Ads

To raise brand awareness and engage potential customers, we created visually captivating video ads for Facebook and YouTube. These ads highlighted the luxurious features and benefits of the products, capturing the attention of prospects and driving them to the website.

Content Strategy & SEO

We executed an SEO campaign focused on ranking for high-volume keywords with strong buying intent. Additionally, we developed an engaging content strategy that included informative blog posts and case studies to build credibility and trust among potential buyers.

Results

Our comprehensive marketing approach delivered exceptional results for Splashes Spa World from 2018 to 2022:

Investment

$157,594

$157,594 invested in Google Ads and Facebook Ads.

Website Traffic

112,000

Generated 112,000 website visitors, attracting highly-qualified prospects.

Lead Conversion

4.8%

Achieved a 4.8% conversion rate, generating 5,420 leads with an acquisition cost of $29 per lead.

Revenue

8.9%

Closed 8.9% of leads, resulting in 487 sales of spas, swim spas, and plunge pools.

Revenue

$7,792,000

Generated approximately $7,792,000 in revenue.

Average Order Value

$16,000

The average order value for sales was $16,000.

Return on Ad Spend

49X

Achieved a 49X return on ad spend.

Conclusion

By leveraging a multifaceted digital strategy, Splashes Spa World was able to dominate the Australian spa retail market and significantly increase its revenue over four years. Our campaigns not only drove traffic and sales but also positioned the company for long-term success, enabling the business owner to retire comfortably.

Strategy & Planning

Marketing Campaigns

Web Development

CRM & Automation

Dominating the Australian Spa Market & Exiting with Style