Reliable Building & Construction

Reliable Building & Construction – Achieving 300% Growth in Bathroom Renovations

SERVICES PROVIDED

Reliable Building & Construction, a bathroom renovation company.

Overview

Reliable Building & Construction is a growing bathroom renovation company that experienced rapid growth in its first two years of operations. The business expanded from a small team of two to five employees and saw a 300% increase in revenue, thanks to a targeted digital marketing strategy that maximised their local presence and engaged potential customers at every stage of their journey.

The Challenge

As a small business, Reliable Building & Construction faced a few key challenges when trying to expand:

Generating local awareness in a competitive bathroom renovation market.
Targeting and engaging highly qualified leads within specific service areas.
Establishing trust and credibility with potential customers to stand out from competitors.
Driving conversions and maintaining steady revenue growth.

Solution

We created a comprehensive digital marketing strategy that helped Reliable Building & Construction achieve its growth objectives by focusing on lead generation and customer engagement:

Website Design & Development

We developed a lead generation website that highlighted the company’s services, expertise, and past renovation projects. The site served as a hub for potential clients to explore and understand the company’s value proposition.

Facebook Ads Campaign

To target local customers, we launched geo-targeted Facebook Ads campaigns focused on building brand awareness and driving qualified traffic to the website. The ads featured the company’s services and expertise, emphasising its unique value in the bathroom renovation space.

Facebook Remarketing Campaign

We implemented a Facebook remarketing campaign to re-engage visitors who had previously visited the site but didn’t convert. This campaign built trust and credibility by continually reminding prospects of the company’s expertise and service offerings.

Content Strategy

To further educate and engage potential clients, we developed a content strategy that included blog posts focused on bathroom renovation tips, project showcases, and expert advice. This helped position Reliable Building & Construction as a trusted authority in the local market.

Results

Since managing their campaigns in 2020, our strategic approach delivered exceptional growth for Reliable Building & Construction:

Investment

$32,840

$32,840 invested in Facebook Ads.

Website Traffic

56,726

Generated 56,726 highly-qualified, geo-targeted website visitors.

Lead Conversion

Closed 8% of leads, resulting in 54 t renovation sales.

Revenue

$1,350,000

Generated approximately $1,350,000 in revenue.

Average Order Value

from $20,000 to $35,000

The average order value ranged from $20,000 to an impressive $35,000 per renovation project.

Return on Ad Spend

41X

Generated approximately $86,774,400 in revenue.

Team Growth

2 to 5 employees

The company expanded its workforce from 2 to 5 employees within the first two years of working together.

Ads For Each Stage Of The Buyers Journey

Awareness Stage

Consideration Stage

Interest Stage

Purchase Stage

Conclusion

With a robust digital marketing strategy, Reliable Building & Construction achieved remarkable growth, increasing revenue by 300% and establishing itself as a leader in the local bathroom renovation market. Our targeted Facebook campaigns, remarketing strategies, and engaging content helped drive a steady flow of qualified leads, positioning the company for long-term success.

Strategy & Planning

Marketing Campaigns

Web Development

CRM & Automation

Reliable Building & Construction – Achieving 300% Growth in Bathroom Renovations