Objective 3D

From Startup to Market Leader in 3D Printing

SERVICES PROVIDED

Objective 3D, a leading Australian 3D Printer Reseller and 3D Printing Services company.

Overview

Objective 3D began as a startup in Australia, aiming to break into the competitive 3D printing industry. With ambitious goals, they sought to establish themselves as a market leader, providing cutting-edge 3D printing solutions and securing large-scale contracts from major companies like Boeing, Daihatsu, and Ford. Through strategic marketing efforts, Objective 3D grew from a small operation into an industry powerhouse.

The Challenge

As a growing company, Objective 3D faced several challenges:

Increasing brand awareness in a competitive market.
Reaching key decision-makers in industries like aerospace and automotive.
Converting website visitors into high-value leads and sales.
Creating a compelling online presence to showcase their products and services.

Solution

Our team worked closely with Objective 3D to develop a comprehensive marketing strategy, targeting both brand awareness and lead generation through multiple channels:

Website Design & Development

We built a robust E-commerce and lead generation website that clearly showcased Objective 3D’s products, value proposition, and services.

Google Ads Campaigns

A laser-focused Google Ads search campaign was implemented, targeting high-commercial intent, and long-tail keywords to maximize ROI.

YouTube & Display Ads

We raised brand and product awareness using engaging YouTube video ads and Google Display ads, specifically targeting high-volume search terms related to 3D printing.

SEO

A carefully structured SEO campaign was initiated to help Objective 3D rank for key terms and drive sustained organic traffic.

Remarketing & Linkedin Ads

We executed remarketing campaigns on both Google Display and Linkedin, effectively re-engaging potential customers who had previously bounced from the site.

Content Strategy

To further educate and engage prospects, we developed a content strategy, including blog posts, guides, case studies, and sales material targeting various market segments.

Results

Through consistent campaign management since 2015, our strategy achieved the following impressive results:

Investment

$363,497

invested across Google Search, Display, YouTube, and Linkedin Ads.

Website Traffic

198,000

Delivered 198,000 highly qualified website visitors.

Conversion Rate

4.77%

Achieved a strong 4.77% conversion rate, resulting in 9,449 leads at an acquisition cost of just $38 per lead.

Sales

2.49%

Closed 2.49% of leads, generating 236 3D printer sales.

Average Order Value

$303,600

An impressive average order value of $303,600.

Revenue

$71,649,600

Generated approximately $71,649,600 in revenue

Return on Ad Spend

20X

Achieved a 20X return on ad spend.

Conclusion

By leveraging a mix of SEO, paid advertising, content marketing, and remarketing strategies, Objective 3D became a market leader in Australia’s 3D printing industry, generating over $73 million in revenue. Our data-driven approach and tailored campaigns enabled them to secure contracts with global giants like Boeing and Ford, further solidifying their position as an industry leader.

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Strategy & Planning

Marketing Campaigns

Web Development

CRM & Automation

From Startup to Market Leader in 3D Printing