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We launched a strategic Google Search campaign that focused on targeting high-converting search terms in the electrical supply market, ensuring maximum return on investment (ROI) from ad spend.
Cableaway dominated the top search results for key product categories, benefiting from significantly lower costs per click while increasing visibility and driving more sales.
Through a series of remarketing campaigns, we re-engaged website visitors who had left the site without completing a purchase, effectively bringing them back to finalize their orders.
To encourage customer engagement and list building, we developed a range of lead magnets such as guides, how-tos, and product-specific content to incentivize sign-ups and increase conversions.