Cableaway

Transforming Electrical Supply E-Commerce into a Revenue Powerhouse

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Cableaway, a large Australian Electrical Supply E-Commerce store.

Overview

Cableaway, a leader in the electrical supply market, needed to scale their E-commerce operations and secure long-term contracts with major suppliers. Their goal was to increase sales, optimise their online presence, and secure partnerships with key organisations such as Australia Post. Over time, Cableaway successfully grew its revenue while maintaining a highly efficient marketing strategy that generated significant returns on ad spend.

The Challenge

As Cableaway looked to expand their market share, they faced several challenges:

Driving highly relevant traffic to their website to boost sales.
Lowering acquisition costs while increasing revenue.
Competing with other electrical suppliers on popular product categories in search results.
Developing a strategy to convert website visitors into long-term customers.

Solution

We devised a comprehensive strategy aimed at increasing both the quantity and quality of Cableaway’s online sales through targeted advertising, remarketing, and content strategies:

Google Ads Search Campaign

We launched a strategic Google Search campaign that focused on targeting high-converting search terms in the electrical supply market, ensuring maximum return on investment (ROI) from ad spend.

Google Shopping Campaign

Cableaway dominated the top search results for key product categories, benefiting from significantly lower costs per click while increasing visibility and driving more sales.

Google Display Remarketing

Through a series of remarketing campaigns, we re-engaged website visitors who had left the site without completing a purchase, effectively bringing them back to finalize their orders.

Content Strategy

To encourage customer engagement and list building, we developed a range of lead magnets such as guides, how-tos, and product-specific content to incentivize sign-ups and increase conversions.

Results

By consistently managing campaigns from 2016 to the present day, our multi-channel strategy delivered exceptional results for Cableaway:

Investment

$120,303

invested in Google Search, Display, and Shopping Ads.

Website Traffic

142,000

Generated 142,000 website visitors.

Average Order Value

from $564 to $900

Increased the average order value from $564 to over $900.

Sales

13,415

Secured 13,415 sales and major supplier contracts, including Australia Post.

Acquisition Cost

$8.97

Achieved a cost per sale of just $8.97.

Revenue

$12,073,500

Generated approximately $12,073,500 in revenue.

Return on Ad Spend

100X

Achieved a remarkable 100X return on ad spend.

Conclusion

Through a combination of targeted search ads, dominant Shopping campaigns, and remarketing strategies, Cableaway achieved significant growth in both sales and revenue, culminating in over $12 million in revenue and a 100X return on ad spend. This success further strengthened their market position and helped them secure major supplier contracts, including a key partnership with Australia Post.

Strategy & Planning

Marketing Campaigns

Web Development

CRM & Automation

Transforming Electrical Supply E-Commerce into a Revenue Powerhouse

SERVICES PROVIDED

Google Ads Search Campaign

Google Shopping Campaign

Google Display Remarketing

Content Strategy

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with remarkable results

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Strategy & Planning

Marketing Campaigns

Web Development

CRM & Automation

Transforming Electrical Supply E-Commerce into a Revenue Powerhouse

SERVICES PROVIDED

Google Ads Search Campaign

Google Shopping Campaign

Google Display Remarketing

Content Strategy

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