From Pipeline Drought to $600K Projects — How a Smart Lead Gen Syste Transformed This Builder’s Business

SERVICES PROVIDED

Blair Building Co – Knockdown Rebuild Specialist in Victoria

Reliable Building & Construction is a growing bathroom renovation company that experienced rapid growth in its first two years of operations. The business expanded from a small team of two to five employees and saw a 300% increase in revenue, thanks to a targeted digital marketing strategy that maximised their local presence and engaged potential customers at every stage of their journey.

Overview

Blair had spent the first two years of business relying heavily on word-of-mouth and low-quality platforms like Hi-Pages. While his team was skilled and ready to take on bigger projects, the leads just weren’t coming — or they weren’t the right fit.

Through a simple but powerful paid ad system, targeted messaging, and a clean conversion funnel, Blair Building Co was able to generate 84 high-quality leads in one weekend, secure a $600K knockdown rebuild, and finally build a predictable pipeline of the projects he actually wanted.

The Challenge

Before working with us, Blair faced several roadblocks:

Dependent on referrals and repeat clients
Tried Hi-Pages — leads were low quality and hard to close
Pipeline had dried up — no reliable way to attract new jobs
Was forced to take on small, misaligned jobs just to keep his crew moving
No digital marketing system in place to scale growth

Solution

We created a comprehensive digital marketing strategy that helped Reliable Building & Construction achieve its growth objectives by focusing on lead generation and customer engagement:

Targeted Paid Ad Campaigns

We launched a paid advertising campaign across Facebook and Instagram, specifically targeting homeowners in key suburbs considering major renovations. The messaging focused on knockdown rebuilds — positioning Blair as the go-to expert for complex residential projects.

Conversion-Driven Landing Page

We built a dedicated landing page to convert ad traffic into qualified leads. The page was designed to showcase Blair’s expertise, project types, and offer a clear call to action: “Book a Free 30-Minute Project Planning Call.”

Lead Follow-Up Automation

Leads were fed directly into a CRM with automated email and SMS follow-up. This ensured Blair could focus on quoting and building while the system handled reminders, nurturing, and lead management in the background.

Consulting & Positioning

We refined Blair’s messaging to focus only on high-value jobs (knockdown rebuilds, second-storey additions), helping him attract more of the work he wanted and less of the work he didn’t.

Results

Since managing their campaigns in 2020, our strategic approach delivered exceptional growth for Reliable Building & Construction:

Ad Spend:

$800

Total spend over the initial weekend

Leads Generated:

Qualified leads captured in 48 hours

Pipeline Conversion:

$600K+

Knockdown rebuild project secured from one of the first leads

Job Alignment:

All leads matched Blair’s desired project type — no more low-margin, off-brand work

System ROI:

The average order value ranged from $20,000 to an impressive $35,000 per renovation project.

Conclusion

In just one weekend, Blair went from wondering where the next job would come from — to locking in a $600K project and building a consistent pipeline of ideal clients. With a simple, focused marketing system, Blair Building Co now attracts the right type of work, books consults with confidence, and has positioned itself as a specialist builder in the knockdown rebuild space.

This case study proves that with the right strategy and systems, even small builders can unlock big growth — fast.

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Book in a consultation with one of our lead generation experts, via the form below:

Strategy & Planning

Marketing Campaigns

Web Development

CRM & Automation

From Pipeline Drought to $600K Projects — How a Smart Lead Gen Syste Transformed This Builder’s Business

SERVICES PROVIDED

Targeted Paid Ad Campaigns

Conversion-Driven Landing Page

Lead Follow-Up Automation

Consulting & Positioning

Want Similar Results?

Book a Consultation

See more related case studies
with remarkable results

Get in touch...

Strategy & Planning

Marketing Campaigns

Web Development

CRM & Automation

From Pipeline Drought to $600K Projects — How a Smart Lead Gen Syste Transformed This Builder’s Business

SERVICES PROVIDED

Targeted Paid Ad Campaigns

Conversion-Driven Landing Page

Lead Follow-Up Automation

Consulting & Positioning

Want Similar Results?

Book a Consultation

See more related case studies with remarkable results

Cableaway

Reliable Building & Construction

Ingenuity

Get in touch...

Services

See more related case studies
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