How Touchscreen Melbourne Tripled Their Revenue with Targeted Digital Campaigns

Overview

Touchscreen Melbourne (TSM), a leading provider of interactive touchscreens, kiosks, and planning tables, came to us in 2018 with an ambitious goal: to double their revenue in three years while increasing their average order value from $2K to over $4K. They also wanted to attract blue-chip clients and secure repeat business in key industries.

Here’s how we helped TSM exceed their goals and achieve remarkable growth.

Challenges

TSM faced several obstacles:

Reaching their audience

Most of their growth had been through word of mouth, leaving them needing help with how to leverage digital marketing.

Educating the market

Many potential customers were unaware of touchscreens as a solution or didn’t know they had a problem that TSM’s products could solve.

Diverse applications

With products applicable across various industries, identifying the right target audience was challenging.

Long sales cycles

Prospective buyers took months to decide on their solutions.

Our Strategy: A Data-Driven Approach to Digital Marketing

1. 1. Researching the Audience

   To address TSM’s challenges, we conducted in-depth research using search engines, online directories, and LinkedIn.

   We discovered two critical insights:

   • High-intent keywords

     People were actively searching for terms like interactive kiosks, drive-through displays, and touchscreen displays.

   • Problem-focused searches

     Long-tail keywords revealed prospects looking for specific solutions, such as interactive touchscreen for exhibitions and displays for meeting rooms.

   

   This research allowed us to build a targeted strategy that reached audiences further along in their buying journey.

   

2. 2. Educating the Market

   With high-ticket products, naturally come long lead cycles. A very integral part to any lead cycle is educating the customer well enough, so they can easily make a purchasing decision about your product or service.
   Many competitors were skipping this integral stage, and we saw this as an opportunity we could leverage.

   To appeal to those who were looking for digital touchscreens to promote their business at tradeshows, we created downloadable guides with ways in which they could utilise this technology at their next event.

   This helped educate prospects while positioning TSM as an industry leader. But, it also provided TSM with extremely high-quality leads, who had a problem, a need, and a time frame to solve this problem – with many of them having events booked in for the coming months.

   We promoted these guides through tailored ad campaigns, driving highly qualified traffic to TSM’s website.

   

3. 3. Highly Targeted Campaigns On Multiple Digital Channels

   To promote our products/ solutions, we created a series of targeted campaigns on multiple marketing channels where our ideal customer was located.

   This was a combination of search advertising on Google PPC, display and in-mail advertising on Linkedin.

   This helped improve the relevancy of our advertising, along with conversion rates.

   

   

   

4. 4. Creating Industry Specific Landing Pages (CRO)

   To further improve our ROI, we used Conversion Rate Optimisation (CRO) to refine our message to the various audience types being targeted, they were:

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   We designed specific landing pages, diving deeper into the problems of each industry, and positioned our digital touchscreens as the preferred solution.

   

   Executing the Campaign

   LinkedIn Advertising

   Recognising that marketing managers and commercial buyers were TSM’s ideal clients, we used LinkedIn’s advanced targeting to reach them.

   • InMail Campaigns

     We sent personalised messages to over 13K prospects, resulting in 9,410 opens and hundreds of clicks to TSM’s site.

     
     

   • Display Ads

     Problem-solution ads addressed common pain points like increasing trade show sales, driving further engagement.

     

Google Ads Campaigns

We ran PPC campaigns focused on both general keywords and niche applications. These ads captured traffic searching for terms like interactive displays for trade shows and touchscreen meeting room solutions.



Results:

TSM achieved transformative growth:

1. 1. Massive Lead Growth
   • Google Ads generated 405 conversions from inquiry forms and calls.
   • LinkedIn campaigns delivered 263 additional leads, with a 9% conversion rate from site visitors.

   

2. 2. Increased Revenue
   • Pipeline value skyrocketed from $1M to $7M.
   • The average deal size increased from $2K to $5.5K.

   Higher Closed Deals

   • Over $2.3M in closed deals during the campaign period.
   • Total closed deals tripled compared to the previous two years.
   • Secured more blue-chip clients

   

   

Conclusion:

By combining targeted research, educational content, and precision advertising, we helped Touchscreen Melbourne surpass their goals, securing a leading position in their industry.

Ready to see similar results for your business?
Contact us today to discuss how we can help you achieve transformative growth!