Site logo white
Flyout Menu
Main Menu
Get In Touch

Strategy & Planning

Every winning campaign
starts with a plan

Marketing Campaigns

Suite of products to help you grow.

Web Development

Sell wholesale and direct to customers

CRM & Automation

Greatert control over the sales process

Scalable Lead-Gen Systems For B2B Industrial Manufacturing Companies

Fill your pipeline with qualified, sales-ready leads – no cold calls, no fluff.
Book Free B2B Strategy Call

verified leads we’ve generated:

Transurban.
johnholland
BHP
ford
boeing
siemens
Lendlease.
Defence-Australia.
Chevron.
Multiplex.
Woodside.
Snowy.
Visy.
Downer.

The System Designed For Complex B2B Sales

We build high-performance B2B lead generation systems that get your solution in front of key decision-makers, fill your pipeline with qualified opportunities, and drive measurable sales – all without relying on outdated tactics.

vermon

This system has helped us land blue-chip account like Daihatsum Ford, and Boeing.

Vernon, Marketing Manager at Objective 3D

Awareness

Get on the Radar
  • Target key decesion-makers
  • Highlight urgent pain points like downtime or waste
  • Position your solution as the logical fix

Consideration

Build the Case for Change
  • Showcase proof: ROI stats, client wins, performance data
  • Share educational tools that reduce buyer friction
  • Arm decision makers with sales ready material
Lead Generation img

Interest

Speak to the Pain
  • Create stakeholder-specific messaging (engineers, execs, ops)
  • Address business and technical challenges directly
  • Show deep understanding of industry issues

Decision

Nurture and Convert
  • Follow up automatically with value- based content
  • Align marketing with sales for smoother handoffs
  • Keep your brand top of mind until they’re ready to act

B2B Lead Generation

Awareness Get on the Radar
  • Target key decesion-makers
  • Highlight urgent pain points like downtime or waste
  • Position your solution as the logical fix
  • Create stakeholder-specific messaging (engineers, execs, ops)
  • Address business and technical challenges directly
  • Show deep understanding of industry issues
  • Showcase proof: ROI stats, client wins, performance data
  • Share educational tools that reduce buyer friction
  • Arm decision makers with sales ready material
  • Follow up automatically with value- based content
  • Align marketing with sales for smoother handoffs
  • Keep your brand top of mind until they’re ready to act

The Challenges of Selling High Ticket Industrial Solutions

  • You need more than awareness. You need education, trust, & precision
  • You buyers (engineers, plant managers, executives) ignore cold outreach.
  • Traditional methods (trade shows, cold calls, print ads) are hard to track, expensive, and ineffective.
  • Your sales team is chasing leads that aren’t ready or don’t understand your value.
We built a system to overcome every one of these hurdles.

Is This Right For You?

Our system is purpose-built for industrial and commercial businesses that:

$15K – $1M+

Sell high-ticket products or services

6–18 months

Navigate long or complex sales cycles

Target niche

Industries with technical decision makers

More leads

Want more qualified leads for sales teams

Pipeline goals

Need marketing aligned to revenue and pipeline goals

The System Designed For Complex B2B Sales

Our framework is aligned with how modern B2B buyers actually make decisions. From first touch to signed contract, every stage is supported by strategic content, targeted messaging, and marketing tools that build trust, create urgency, and generate pipeline.
70% of the decision is made before a buyer talks to sales
Four.

Awareness

Get On The Radar

We reach the right decision-makers with problem-solution messaging that addresses pain points like downtime, inefficiency, or poor ROI directing them to content that positions your solution as the answer.

Tools:

Problem / Solution Ads
Two

Interest

Speak To Their Pain

We craft industry-specific content that speaks to each stakeholder’s challenges engineers, CFOs, ops leaders, and more. This builds urgency and positions your company as the expert.

Tools:

Niche landing and SEO Articles.
Three

Consideration

Build the Case for Change

We create marketing assets that prove ROI, support the sales narrative, and make it easy to justify a six-figure investment.

Tools:

Four

Decision

Nurture & Convert

We keep your brand top of mind with warm leads through smart followups and automated workflows that align with your sales team.

Tools:

Decision screen.

Our B2B Funnel Blueprint

large Preview
Results

B2B Client Success Stories

techn logo

Waterjet Manufacturer

Leading manufacturer of advanced waterjet cutting machines and Quantum® SPT pumps, trusted by industries worldwide.
Techni machine
Challenges
  • Low brand visibility
  • 12+ month buying cycle
  • Difficult reaching key decision makers online
  • Niche industry access
Solution
  • Niche SEO industry specific content
  • Problem / solution ads on B2B marketing channels
  • Strategic retargeting to re-engage prospects
  • Tailored content funnels
Results
  • 40 60 qualified leads/ month
  • 288 high ticket sales for $300K+ Waterjet machines
  • $86M in revenue generated over 5 years
  • Global expansion into European markets
Darren Reukers - General Manager

Before working with Marketing Lab, our digital presence was nearly invisible in key global markets. Now, we re consistently getting qualified leads from serious buyers and it s directly impacted our bottom line.

Darren Reukers - General Manager

obj logo

3D Printer Firm

Objective 3D is a premier provider of industrial-grade 3D printing solutions, securing contracts from Boeings & Ford.
3D Printer Firm
Challenges
  • Multi-industry targeting (Aerospace, Medical, Automotive)
  • 12 18 month buying cycle
  • Selling to complex buyer groups
  • Limited market visbility in Australasia
Solution
  • Niche SEO industry specific content
  • Problem / solution ads on B2B marketing channels
  • ROI specific marketing assets & content
  • Nurturing email follow-ups
Results
  • 40 60 qualified leads/ month
  • 288 high ticket sales for $300K+ Waterjet machines
  • ¥ $86M in revenue generated over 5 years
  • Global expansion into European markets
vermon

We’ve gone from being a startup to a market leader in the additive manufacturing space. Our sales team now has a consistent flow of high-quality leads from businesses actively looking to invest in 3D printing solutions

Vernon Tang - Marketing Manager

koenig logo

Industrial Laser Supplier

Koenig Machinery supplies high-performance industrial laser cutting machines to Australian manufacturers across metal, signage, and fabrication industries.

koenig machine
Challenges
  • Limited lead flow for high-end industrial laser machines
  • Multi-industry targeting
  • Long sales cycle
  • Leads managed via spreadsheets - no follow up process
Solution
  • Targeted Google ads campaign
  • Industry specific landing pages
  • Tailored email follow up nurturing sequences
  • Custom CRM lead management system
Results
  • 36 qualified leads/month for six-figure laser machines
  • 20+ hours saved per week with automated quoting
  • $2.7M in additional revenue generated in under 24 months
Jenny

We’ve seen a complete shift in how leads come into the business. With the new CRM and quoting system, our team spends less time on admin and more time closing deals and the leads are higher quality than ever.

Jenny Castles - Managing Director

touchscreen-logo

Interactive Display Solutions

Touchscreens Melbourne provides interactive touchscreen solutions including kiosks, planning tables, and digital signage to Australian businesses across retail, construction, and events sectors.
Interactive Display Solutions
Challenges
  • Low online visibility -relied on referrals
  • Multiple key decision makers
  • 12 16 month sales cycle
  • Targeting businesses based on key industry events
Solution
  • Targeted Google & LinkedIn Ads
  • Educational content funnels
  • ROI specific content (Guides & Reports)
  • Custom CRM workflows
Results
  • 36 qualified leads per month / attracting blue chip
  • Clients JB HI FI, Mazda
  • Average deal size increased from $2K to $5.5K
  • Pipeline grew from $1M to $7M
  • Closed $2.3M in deals

Before working with Marketing Lab, we relied heavily on referrals. Now, we have a consistent stream of qualified leads coming from industries we never would’ve reached on our own and it’s translated into serious growth.

Anthony Cannard - Managing Director

Industrial Packaging Solutions

Australian Wrapping Co supplies industrial-grade wrapping machinery and packaging solutions to manufacturers across food, logistics, and production sectors.
awc machine
Challenges
  • Large inventory of high-end wrapping machinery
  • Multi-industry targeting
  • Long sales cycles
  • Difficulty reaching decision-makers in manufacturing
Solution
  • Targeted Google Ads & Shopping
  • Gated Content Machine spec sheets
  • Retargeting display campaigns
  • Industry-specific sales pages
Results
  • 1,737 leads generated /25 leads per month
  • 152 phone enquiries
  • Pipeline deals increased by 3X
mario

We re now getting 20 calls a week from businesses interested in our high end packaging machines. The system consistently delivers qualified leads and it s directly translating into deals.

Mario Shipelliti - Director

Industrial Packaging Solutions

Drilltechniques supplies advanced drilling rigs and geotechnical equipment to contractors, mining companies, and government agencies across Australia.
Drill machine
Challenges
  • Extremely niche audience
  • Highly technical product
  • Reliance on manufacturer leads
  • Reliance on traditional B2B marketing (tradeshows / cold call)
Solution
  • Geographic Google Ads
  • Gated spec brochures
  • Industry-specific blog content
Results
  • 32 qualified leads/month for $300K+ drilling equipment
  • Secured blue-chip mining clients and government contracts
  • Filled pipeline with high scoring lead opportunities
Chris Logan

We re now getting high-quality leads every month from mining and geotechnical clients including government contracts. This system has replaced our reliance on manufacturers and completely changed how we grow the business.

Chris Logan - Director Of Sales & Operations

Get The Full Strategy Behind Our System

Want to see exactly how we generate leads for $100K+ industrial products?

Download our free guide and get the complete breakdown of our proven framework, tools, and campaigns.

This field is for validation purposes and should be left unchanged.
Industrial Marketer
Point Of Difference

Partner with a B2B Performance Team

Go Deep

Strategy workshops, on-site discovery, buyer persona deep-dives

Aligns With Sales

We measure success by deals closed not impressions

Your Teams Extension

Full-service support across strategy, creative, and execution

Moves Fast

We measure success by deals closed not impressions

Sebnik
Process

What It s Like To Work With Us

Strategy Session

Align on goals, buyers, and positioning

Launch & Learn

Real-time optimisation from day one

sales grow

Scale & Grow

Double down on what’s working, expand channels

system setup

System Setup

Deploy the engine, integrate your backend

sales sync

Sales Sync

Monthly meetings to refine lead quality and handoff

When to Consider a B2B Lead System

  • You re spending $20K–$50K+ on trade shows with little ROI
  • Your marketing feels B2C not built for complex sales
  • Your growth relies too much on referrals
  • You have a world-class product but poor digital visibility

Ready To Attract More Qualified Leads?

Let s discuss how we can tailor this system to your business. Whether you re just exploring or ready to scale, we ll walk you through the full strategy no hard sell.

Team
This field is for validation purposes and should be left unchanged.

Get in touch...

Services

Jump to

Free Tools

Contact Us
Sign up for our newsletter
certi corp
metapartnerfooter
gpartner footer
google review logo

Services

Jump to

Free Tools
ml logo footer
in social
fb social
ig social
yt social

Services

ml logo